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DTSTART;TZID=Europe/Paris:20241025T143000
DTEND;TZID=Europe/Paris:20241025T153000
DTSTAMP:20260417T013519
CREATED:20241009T222938Z
LAST-MODIFIED:20241009T222938Z
UID:850-1729866600-1729870200@the51percent.club
SUMMARY:[Partner Event] Venture Capital Calling: How to secure funding success
DESCRIPTION:Taking place on the final day of Birmingham Tech Week\, this fireside chat with Rodney Appiah\, Founder and Managing Partner of Cornerstone VC (a venture capital fund focused on technology businesses) and Rebecca Burford\, Head of UK Tech Venture Capital at law firm Gowling WLG.  \nThis session will discuss what venture capital is and which businesses should consider it\, what investors look for in a potential investment and how businesses should prepare for funding; all brought to life by Rodney’s experiences and insight as an early-stage investor. There will be a Q&A at the end of the session.  \nThis free event is ideal for early-stage businesses who have already completed a seed funding round and are looking to take the next step in their growth journey (£1 million+ fundraising).   \nPlaces are limited\, you can register your interest in attending here. 
URL:https://the51percent.club/event/partner-event-venture-capital-calling-how-to-secure-funding-success/
LOCATION:iCentrum\, Holt Street\, Birmingham\, B7 4BP
CATEGORIES:External Funding,Finance
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/04/2-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20241023T180000
DTEND;TZID=Europe/Paris:20241023T200000
DTSTAMP:20260417T013519
CREATED:20240928T095602Z
LAST-MODIFIED:20240928T095740Z
UID:831-1729706400-1729713600@the51percent.club
SUMMARY:Pitch Perfect Demo Day
DESCRIPTION:We’ve teamed up with our gal pals at Female Founders Rise for another fantastic collab event. During Birmingham Tech Week’s first dedicated Women in Tech Day\, we’ll be hosting our Pitch Perfect Demo Day.  \nFour female founders will showcase their businesses to an audience of founders\, investors\, and eco-system supporters. A guest panel and audience will share their insights and offer support in what we’re calling the ultimate live strategy session.  \nIf you’re a founder\, this is a great event to attend as you’ll not only gain an insight into delivering an engaging presentation\, but you’re also sure to pick up some useful advice from the panel and audience on the night. It goes without saying\, if you’re an expert in anything relating to business growth and finance\, we need you! Come and be part of our audience\, and provide your expertise to our presenting and attending founders.  \nThe evening’s agenda:  \n\n6:00 pm – Networking + Drinks\n6:30 pm – Welcome Speech from Emmie Faust\, Female Founders Rise \n6:35 pm – Two female founders to present their groundbreaking ideas \n7:05 pm – Networking + Drinks\n7:30 pm – Two female founders to present their groundbreaking ideas \n8:00 pm – Event closes\n\nCome along and be part of a revolutionary event! This isn’t just about presentation skills and pitching to investors – it’s bringing the power of the community together to move the dial for four female founders.  \nTO REGISTER TO ATTEND\, CLICK HERE. \nThis event is kindly sponsored by Lloyds Business & Commercial: Women entrepreneurs are a vital part of the economy and society\, and Lloyds Bank is committed to helping you thrive throughout your business journey. Further information and support can be found at: ​​Supporting Women-Owned Business Hub. \n 
URL:https://the51percent.club/event/pitch-perfect-demo-day/
LOCATION:x+why\, Foundry\, Six Brindleyplace\, Birmingham\, B1 2JB\, x+why\, Foundry\, Six Brindleyplace\, Birmingham\, B1 2JB\, United Kingdom
CATEGORIES:Founder Focus,Panel Event,Strategy & Planning
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/09/Pitch-Perfect-Demo-Day.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20241023T083000
DTEND;TZID=Europe/Paris:20241023T180000
DTSTAMP:20260417T013519
CREATED:20241009T224011Z
LAST-MODIFIED:20241009T224011Z
UID:852-1729672200-1729706400@the51percent.club
SUMMARY:[Partner Event] Women in Tech Day
DESCRIPTION:This year\, Birmingham Tech Week will host its first ever dedicated day to women in tech. \nTaking place on Wednesday 23 October at x+why Brindleyplace\, the Women in Tech Day is an action-packed event dedicated to empowering and inspiring women in the tech industry. From navigating career challenges to mastering leadership skills\, understanding the latest future technologies to navigating the funding landscape\, allyship\, pitch competitions\, cyber workshops\, and more… this event covers it all! \nSessions include: \n\nKeynote by Claire Downes\, Founder\, Director & CEO of Virtual Decisions\nPanel Event: Igniting Change: How Tech Is Powering A Female Revolution\nPanel Event: The Future is Femtech\nWorkshop: Attracting and Retaining Tech Talent\nNavigating the Tech Industry as an Immigrant Woman\nHow The Lifted Project Is Raising The Investment Game for Female Founders\n\n… and many more! \nTo see the full list of events and to sign up for free\, click here.
URL:https://the51percent.club/event/partner-event-women-in-tech-day/
LOCATION:x+why\, Foundry\, Six Brindleyplace\, Birmingham\, B1 2JB\, x+why\, Foundry\, Six Brindleyplace\, Birmingham\, B1 2JB\, United Kingdom
CATEGORIES:Panel Event
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/10/The-51-Club-website-images.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240927T093000
DTEND;TZID=Europe/Paris:20240927T173000
DTSTAMP:20260417T013519
CREATED:20240821T195750Z
LAST-MODIFIED:20240821T195930Z
UID:699-1727429400-1727458200@the51percent.club
SUMMARY:Yoga + Coworking Day
DESCRIPTION:You asked\, we listened! \nFollowing the popularity of our ‘Balance + Brunch’ sessions – where members get to network over a delicious brunch and stretch it out with a yoga class – we heard your calls for more regular sessions that also included co-working too. \nThe vibe after yoga and networking is always so great and we totally agree that working together for the day would boost creativity and encourage even deeper relationships between The 51% Club members. \nSo\, with that in mind\, we’ve planned some Yoga + Coworking days\, where up to 30 members can enjoy a class led by our amazing resident yogi\, Vicky Lawton (I AM YOGI) followed by a day working together at The Compound. \nWhat’s included? \n\nYoga mats are provided\nTea\, coffee\, and water available throughout the day\nThe venue has wifi\nThere is a large screen available\, should you need to present anything\n\nWhat to bring: \n\nDress for comfort and movement\nYour laptop/chosen device\, along with charger (power points are available but limited within the venue) and any stationery that you need\nLunch and snacks (there is a fridge on-site to keep food fresh)\n\nTimings \n\nArrival from 9.30am\nYoga from 10am-11am\nCo-working from 11am\nVenue closes at 5.30pm\n\n  \nTo book our Yoga + Coworking Day on Friday 27 September\, CLICK HERE.  \nWe also have dates on Wednesday 30 October (CLICK HERE TO BOOK) and Friday 22 November (CLICK HERE TO BOOK). \nPlease note: we are charging a nominal fee of £10 to cover overheads and minimise no-shows\, as spaces are limited. \nIf you haven’t already\, you can sign up to The 51% Club here.  \n  \n 
URL:https://the51percent.club/event/yoga-coworking-day-sept24/
LOCATION:The Compound\, 80 Water Street\, Birmingham\, B3 1HL
CATEGORIES:Coworking
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/08/Yoga-and-coworking-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240926T120000
DTEND;TZID=Europe/Paris:20240926T133000
DTSTAMP:20260417T013519
CREATED:20240911T191724Z
LAST-MODIFIED:20240911T191724Z
UID:754-1727352000-1727357400@the51percent.club
SUMMARY:Show Me The Money [Online]
DESCRIPTION:​Money makes the world go round\, but in the female founder landscape\, it’s harder than ever to secure private investment. We’ve all heard the stats about just 2% of VC funding going to all-female teams. But is VC funding what you actually need? Are Angel Investors really right for you? \nIt’s a minefield\, so this event is designed to help you navigate the world of finance and funding; both now and as you scale. \n​You might decide to keep bootstrapping your way to the top\, in which case nailing your outgoings will be crucial. Perhaps there are debt finance options you haven’t explored like bank loans\, or even (albeit few and far between) grants available. Have you considered crowdfunding as an option? Maybe you’ll come away from the event even more convinced that equity investment is what you need to reach your goals. But let’s really understand the options and make the right decisions! \nThis online event will give you access to: \n\nExperts in debt finance – banking\, loans\, and invoice finance\nFacilitators of grants\nA founder who’s recently completed a very successful crowdfunding campaign\nAn active Angel Investor\nAn investor in the VC space\n\n​Tickets are free to both members and non-members of The 51% Club and the advice is tailored for a female founder audience. \nClick here to register. \nIf you haven’t already\, you can sign up to The 51% Club here.  \n 
URL:https://the51percent.club/event/show-me-the-money-online/
CATEGORIES:Finance,Online event
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/06/Females-raising.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240918T180000
DTEND;TZID=Europe/Paris:20240918T200000
DTSTAMP:20260417T013519
CREATED:20240729T111415Z
LAST-MODIFIED:20240815T214403Z
UID:535-1726682400-1726689600@the51percent.club
SUMMARY:Getting Into Retail: The Founders' Story
DESCRIPTION:Are you a product-based founder ready to conquer retail but not sure where to start? We’ve got you\, with our brand new series of events aimed at helping you get closer to realising your retail dreams. \nKicking off this series of events\, we’ve brought together four incredible women who have cracked the code on landing coveted retail partnerships. Discover their secrets\, challenges\, and triumphs as they share their journeys from product to shelf for yet another fantastic event. \nWe’re taking over Minima\, one of Birmingham’s most stunning retail spaces\, for the evening and giving you the chance to hear from: \nRose Ovensehi\, who founded Flora & Curl in 2017 out of a personal quest to find gentle\, all-natural remedies for textured hair. After growing frustrated with the low-quality and questionable ingredients found in many haircare products on the market\, Rose took matters into her own hands\, sourcing nutrient-dense ingredients from around the world and crafting recipes in her mum’s kitchen. Her products are now stocked worldwide\, including the likes of Boots\, Superdrug\, and LOOKFANTASTIC. \nLaura Vann\, who founded V by Laura Vann in 2013 after noticing a gap in the market for timeless stone-set jewellery that was high quality yet accessible. Joining her father’s 30-year established jewellery business on the outskirts of the Jewellery Quarter\, she set out to modernise art deco jewellery\, making it available to a wider market. Today\, V’s demi-fine collections are stocked by some of the finest retailers worldwide including Selfridges\, Liberty\, Harvey Nichols\, and Fortnum & Mason. \nBryony Redgrave\, the founder of Vesta Sustainable Living\, a sustainable homeware brand\, established in 2018 in response to the problem of single use plastic products in our environment. Vesta produces reusable organic cotton wipes and\, to date\, has diverted over 4 million items of single use plastics from landfill by simply allowing customers to replace their disposables everyday household products with reusable products that have the same function. Their products can be found in the award-winning farm shop\, Daylesford\, as well as Abel and Cole. \nParamjit Nagra\, co-founder of Crazy Gin\, took a drunken idea and turned it into a successful brand in just 12 months\, launching nationwide with Harvey Nichols. Motivated by a desire to authentically represent Indian flavours\, she and her husband created Crazy Gin in 2016 to celebrate their British Indian heritage. Within six months\, they sold their London home\, quit their jobs\, and established their own distillery in Wolverhampton. Their innovative\, flavour-packed gins were named amongst The Observer’s Top 50 Food and Drink Brands. \nYou’ll be greeted by a welcome drink\, with the chance to network with your fellow founders whilst browsing Minima’s stunning furniture and homewares accessories. We’ll then sit down to hear from Rose\, Laura\, Bryony\, and Paramjit\, who will share their open experiences of the retail landscape\, with plenty of time for you to ask your burning questions during the Q&A. \nDon’t miss out – register today and join us for this incredible brunch: CLICK HERE.  \nIf you haven’t already\, you can sign up to The 51% Club here.  \nHuge thank you to Minima for being our event sponsor. 
URL:https://the51percent.club/event/getting-into-retail-the-founders-story/
LOCATION:Minima\, 98-100 Hospital Street\, Birmingham\, B19 3QP
CATEGORIES:Exporting,Founder Focus,Q&A,Retail
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/05/STEAMhouse-short-courses-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240828T120000
DTEND;TZID=Europe/Paris:20240828T123000
DTSTAMP:20260417T013519
CREATED:20240813T121334Z
LAST-MODIFIED:20240813T123547Z
UID:669-1724846400-1724848200@the51percent.club
SUMMARY:Hatch Start-up Essentials: Building a business budget
DESCRIPTION:This event is being delivered by Hatch\, which supports underrepresented entrepreneurs to imagine\, launch and grow sustainable and impactful businesses through tailored support\, community and partnerships. We’re promoting this event as part of our partnership with Hatch\, providing The 51% Club members with added benefits\, including access to Hatch’s events (subject to availability).  \n\n\n\nStart-up Essentials: Building a business budget\n\n\nJoin us to learn some tips on how to create a business budget\, track income and expenses and understand forecasting. \n\n\n\n\n\n\n\n\n\n\nWhat you will learn: \n\nHow to create a budget\nHow to manage and track your Income and expenses\nUnderstanding forecasting\n\n\n\n\n\nAbout the Speaker: Krystle McGilvery\, Founder of Mind Over Money\nKrystle McGilvery\, Founder of Mind Over Money\, is a renowned finance and behavioural psychology expert dedicated to providing finance skills training\, business support\, and mentoring. She infuses behavioural science\, finance expertise\, and business acumen to create opportunities that support people in making good decisions. \nKrystle provides business consultancy\, finance mentoring\, and is regularly called as a guest speaker. She has partnered with companies such as AllBright\, The Guardian\, VMLY&R and Birkbeck University. Krystle has appeared on ITV\, featured in Refinery29\, The Telegraph newspaper\, FM Magazine\, and BBC Radio on several occasions. Her unique approach\, blending finance expertise with behavioural insights\, has earned her recognition with awards such as the Great British Businesswoman Award 2022 and Top 100 Women INvolve Yahoo Future Leaders 2022. \nHer finance and behaviour change consultancy company\, Mind Over Money\, provides training and bespoke programs for organisations to improve financial decision-making\, confidence and financial acumen. Past clients include Moonpig\, Equifax\, and Lewisham Homes. \nKrystle is a qualified chartered accountant with over 15 years of experience working with companies in the creative spaces of PR\, advertising\, marketing\, and technology – being responsible for managing the finances of million-pound businesses. She is also a Mental Health First Aider\, CBT Coach and business Mentor and has studied neurofinance and behavioural and economic science. \nTO BOOK YOUR SPACE FOR THIS ONLINE EVENT\, CLICK HERE.
URL:https://the51percent.club/event/hatch-start-up-essentials-building-a-business-budget/
CATEGORIES:Finance,Online event
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/08/Building-a-business-budget.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240822T120000
DTEND;TZID=Europe/Paris:20240822T123000
DTSTAMP:20260417T013519
CREATED:20240813T120047Z
LAST-MODIFIED:20240813T123351Z
UID:666-1724328000-1724329800@the51percent.club
SUMMARY:Hatch Start-up Essentials: Money for Neurodivergent Minds
DESCRIPTION:This event is being delivered by Hatch\, which supports underrepresented entrepreneurs to imagine\, launch and grow sustainable and impactful businesses through tailored support\, community and partnerships. We’re promoting this event as part of our partnership with Hatch\, providing The 51% Club members with added benefits\, including access to Hatch’s events (subject to availability).  \n\n\n\nStart-up Essentials: Money for Neurodivergent Minds\nJoin us to explore the unique challenges you may face with money and learn techniques on how to manage it better. \nYou will learn: \n\nHow Neurodivergence Impacts Your Finances\nIdentify Critical Business Areas to Master\nDevelop Effective Strategies & Solutions\n\n\n\n\n\nAbout the Speaker: Krystle McGilvery\, Founder of Mind Over Money \nKrystle McGilvery\, Founder of Mind Over Money\, is a renowned finance and behavioural psychology expert dedicated to providing finance skills training\, business support\, and mentoring. She infuses behavioural science\, finance expertise\, and business acumen to create opportunities that support people in making good decisions. \nKrystle provides business consultancy\, finance mentoring\, and is regularly called as a guest speaker. She has partnered with companies such as AllBright\, The Guardian\, VMLY&R and Birkbeck University. Krystle has appeared on ITV\, featured in Refinery29\, The Telegraph newspaper\, FM Magazine\, and BBC Radio on several occasions. Her unique approach\, blending finance expertise with behavioural insights\, has earned her recognition with awards such as the Great British Businesswoman Award 2022 and Top 100 Women INvolve Yahoo Future Leaders 2022. \nHer finance and behaviour change consultancy company\, Mind Over Money\, provides training and bespoke programs for organisations to improve financial decision-making\, confidence and financial acumen. Past clients include Moonpig\, Equifax\, and Lewisham Homes. \nKrystle is a qualified chartered accountant with over 15 years of experience working with companies in the creative spaces of PR\, advertising\, marketing\, and technology – being responsible for managing the finances of million-pound businesses. She is also a Mental Health First Aider\, CBT Coach and business Mentor and has studied neurofinance and behavioural and economic science. \nTO BOOK YOUR SPACE FOR THIS ONLINE EVENT\, CLICK HERE.
URL:https://the51percent.club/event/hatch-start-up-essentials-money-for-neurodivergent-minds/
CATEGORIES:Finance,Online event
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/08/Money-for-Neurodivergent-Minds.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240814T100000
DTEND;TZID=Europe/Paris:20240814T120000
DTSTAMP:20260417T013519
CREATED:20240622T123431Z
LAST-MODIFIED:20240812T140149Z
UID:472-1723629600-1723636800@the51percent.club
SUMMARY:Mid-Summer Stretch: Yoga & Brunch
DESCRIPTION:We’re marking the middle of the summer – and\, no doubt\, the need for some R’n’R – with our Mid-Summer Stretch. \nOpen to all members\, but places are strictly limited\, this is a chance to join fellow founders for a chilled-out morning\, all about *you*. \nFuel your body and mind with a yoga flow by our resident yogi Vicky\, founder of I AM YOGI. No experience is necessary – this is all about stress relief\, mindful movement\, and connecting with yourself. Mats are provided\, so just wear something comfortable that will enable you to move. \nFollowing yoga\, we’ll enjoy some delicious baked goods and refreshments\, whilst getting to know one another. \nThis event is usually closed to ‘Founding Founders’ only\, but as it’s the summer holidays we’re opening up a few spaces. But you’d better be quick! \nCLICK HERE to register.
URL:https://the51percent.club/event/founding-founders-balance-brunch/
LOCATION:The Compound\, 80 Water Street\, Birmingham\, B3 1HL
CATEGORIES:Founding Founders,Social
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/06/Event-featured-images-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240730T093000
DTEND;TZID=Europe/Paris:20240731T150000
DTSTAMP:20260417T013519
CREATED:20240713T190749Z
LAST-MODIFIED:20240713T190749Z
UID:522-1722331800-1722438000@the51percent.club
SUMMARY:Accessing Capital With Confidence - in partnership with Business Growth West Midlands Investment Readiness
DESCRIPTION:We have partnered with the Business Growth West Midlands Investment Readiness team to offer a comprehensive ‘Access to Finance’ programme specifically designed for female founders in the West Midlands. \nYou might want to access capital\, or just create a wonderful business – regardless\, the building blocks to achieve both revolve around building a strong business case that can withstand the test of time. This is the goal of this two day workshop: to give you the tools to build a strong business that can achieve scale. \nIs this workshop right for you? Yes if you:  \n\nHave a business registered in Birmingham\, Solihull\, or the Black Country\nHave a validated business proposition and/or a Minimum Viable Product (MVP)\nAre actively seeking to raise investment or scale your business within the next 12 months\nHave a business plan or pitch deck\n\nDay One: \n\nIntroductions and getting to know the room\nBuilding out a growth strategy for an early stage business\nTurning that strategy into a cash-flow forecast\n\nDay Two: \n\nHow you’ll spend your money\nExecuting a successful fundraise\nExecuting after a fundraise (or just executing)\n\nFor two days\, we’re gathering a small group of founders together to truly plan for scale. Don’t miss out! \nTo register for your free place\, CLICK HERE. \nIf you haven’t already\, you can sign up to The 51% Club here. 
URL:https://the51percent.club/event/accessing-capital-with-confidence/
LOCATION:The Compound\, 80 Water Street\, Birmingham\, B3 1HL
CATEGORIES:External Funding,Finance,Growth Marketing,Strategy & Planning
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/06/Females-raising.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240723T103000
DTEND;TZID=Europe/Paris:20240723T123000
DTSTAMP:20260417T013519
CREATED:20240625T222514Z
LAST-MODIFIED:20240625T223701Z
UID:509-1721730600-1721737800@the51percent.club
SUMMARY:Grants - A Free Money Myth or The Key to Unlocking Growth?
DESCRIPTION:Tired of the “free money” misconception surrounding grants? This event dives deeper\, exploring how grants can be the strategic growth engine your business needs. \nJoin us for an informative session featuring industry experts Charlotte Bowden (Business Growth West Midlands) and Jude Hough (Innovate UK). They’ll be your guides through the world of grant funding\, helping you: \n\nUncover the latest grants: Gain insights into currently available grants that perfectly align with your business goals.\nFind the perfect fit: Don’t waste time! Learn how to strategically identify the grant opportunities best suited for your specific needs.\nDemystify the application process: Charlotte and Jude will unveil the secrets to a smooth application journey\, clearing up any confusion and making the process less daunting.\nCraft a winning proposal: Benefit from expert guidance on crafting a compelling grant application that sets you apart from the competition.\n\nThis is your chance to empower yourself with knowledge\, gaining the confidence to navigate the grant landscape and secure funding that fuels your business growth. As well as connecting with fellow The 51% Club members; your peer community who just *get* it. \nWhether you have a specific grant in mind\, or just want to find out what’s out there\, register now and unlock the key to grant-fuelled growth for your business. \nTo register for your free place\, CLICK HERE. \nIf you haven’t already\, you can sign up to The 51% Club here. 
URL:https://the51percent.club/event/grants-a-free-money-myth-or-the-key-to-unlocking-growth/
LOCATION:iCentrum\, Holt Street\, Birmingham\, B7 4BP
CATEGORIES:External Funding,Finance
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/05/STEAMhouse-short-courses-7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240718T180000
DTEND;TZID=Europe/Paris:20240718T210000
DTSTAMP:20260417T013519
CREATED:20240518T102812Z
LAST-MODIFIED:20240712T163149Z
UID:417-1721325600-1721336400@the51percent.club
SUMMARY:Members' Summer Social
DESCRIPTION:Get ready to celebrate summer in style at our first-ever member social\, hosted by the fabulous Harvey Nichols Birmingham! \nOn Thursday 18 July\, we’ll have exclusive access to the store after hours… it’s what dreams are made of! Mingle with fellow founders\, sip on drinks\, and indulge in pampering treats from the beauty counters. It’s the perfect chance to unwind\, connect\, and get your summer glow on! \nSign up today and enjoy: \n🍸 A welcome cocktail from Crazy Gin\n🥂 Complimentary prosecco bar\n🍷 Summer rosé wine tastings\n🍓 Food Market tasters\n🎤 Hermes fragrance and Fenty Beauty make-up masterclasses\n💄 ​Free beauty treatments from La Mer\, Environ\, Iconic\, Stila\, Hourglass\n🤑 Discounts from James Bushell Hair and on Kerastase products\n🎧 Live music from mindfulness DJ\, Kareen May\n🛍️ ​Exclusive after-hours access to the store and a chance to browse the latest collections\, with a goody bag for anyone who spends over £60 on the night \n… and\, of course\, the chance to meet your fellow founders! \nRSVP today for our summer social today: CLICK HERE. \nIf you haven’t already\, you can sign up to The 51% Club here. 
URL:https://the51percent.club/event/summer-social/
LOCATION:Harvey Nichols Birmingham\, The Mailbox\, 65 Wharfside Street\, Birmingham\, B1 1RE
CATEGORIES:Social
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/05/Summer-social.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240716T093000
DTEND;TZID=Europe/Paris:20240716T123000
DTSTAMP:20260417T013519
CREATED:20240615T104010Z
LAST-MODIFIED:20240617T122339Z
UID:465-1721122200-1721133000@the51percent.club
SUMMARY:From Burnout to Balance - in partnership with Female Founders Rise
DESCRIPTION:The Founder Facade: You show up for everyone\, praised for your endless hustle. But secretly\, exhaustion\, loneliness\, and a constant undercurrent of worry lie underneath. Sound familiar?  \nIt’s not just you. This is what Dr. Lalitaa Suglani calls “high-functioning anxiety\,” and it doesn’t have to define you.  \nWe’ve teamed up with Female Founders Rise to host ‘From Burnout to Balance’\, an event for female founders to come together and change the endless pattern of taking on too much and pushing it too far.  \nDr. Lalitaa is an award-winning psychologist and author of a new book dedicated to high functioning anxiety. She’ll be sharing with us her five-step plan for a radical self shift.  \nIn addition\, Emmie Faust\, founder of Female Founders Rise\, will share her personal journey to burnout and back. In addition to Oz Tuskan\, founder of The Resilient\, who will unveil her latest research on imposter syndrome and how it’s crippling female founders. \nWhat’s more\, this is your chance to connect with fellow founders over brunch and carve out some well-deserved balance in your busy schedule. \nTickets are available to registered members of The 51% Club and Female Founders Rise. CLICK HERE. \nIf you haven’t already\, you can sign up to The 51% Club here. 
URL:https://the51percent.club/event/from-burnout-to-balance-in-partnership-with-female-founders-rise/
LOCATION:Minima\, 98-100 Hospital Street\, Birmingham\, B19 3QP
CATEGORIES:Founder Focus,Social
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/06/Burnout.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240715T110000
DTEND;TZID=Europe/Paris:20240715T170000
DTSTAMP:20260417T013519
CREATED:20240701T204914Z
LAST-MODIFIED:20240701T204914Z
UID:513-1721041200-1721062800@the51percent.club
SUMMARY:Pitch (Deck) Perfect - Online Event
DESCRIPTION:CALLING ALL FEMALE FOUNDERS RAISING CAPITAL: \nWe’re trialling a new event… and we think you’re going to love this one. As it’s a brand new format\, there are limited spaces so please don’t delay – sign up to secure your slot today! \nAre you tired of generic pitching advice? Want real\, actionable feedback from investors who hold the purse strings? This event is for you! \nHere’s the deal: \n\nChoose your session: either 11am-12pm or 4pm-5pm\nGet Matched with an Investor (Angel or VC): No pitching for investment\, just focused feedback on your deck\nGet 40 Minutes of Golden Time: Briefly walk them through your pitch (10 mins) followed by 30 mins of personalised investor insights.\n\nIt’s super simple: you’ll join our Zoom call at your allotted time (tell us your preferred slot when you register) and then head straight into a private Zoom room with your investor. This is your chance to learn from experienced investors on how to strengthen your pitch deck for maximum impact. \nDuring the session\, you’ll get personalised advice on tailoring your pitch to resonate with the right investors\, helping you to refine your strategy going forwards. \nWe know the importance of feedback when it comes to pitching for investment\, and if you’re in the middle of a raise\, you’ll already be on that journey. Whilst there’s great advice out there\, nothing beats hearing it from the horse’s mouth\, so we’ve gathered a handful of Angels and VCs to sit down with you (virtually) and give you their undivided attention. \nReady to Take Your Pitch to the Next Level? Register today – CLICK HERE.   \n** Please Note: This event is for founders who are currently raising\, or about to start their raise. Please note\, you must have a pitch deck to be part of this event ** \nWe’re hoping this is a big hit\, in which case we’ll be putting on a lot more of these – with a much wider pool of investors too! \n 
URL:https://the51percent.club/event/pitch-deck-perfect-online-event/
CATEGORIES:External Funding,Finance,Online event
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/07/Web-Event-Page-Pitch-Deck-Perfect.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240711T093000
DTEND;TZID=Europe/Paris:20240711T160000
DTSTAMP:20260417T013519
CREATED:20240518T101816Z
LAST-MODIFIED:20240518T102301Z
UID:409-1720690200-1720713600@the51percent.club
SUMMARY:One-Day Short Course: Build Innovation into Everything You Do
DESCRIPTION:This course is delivered by STEAMhouse and is available for free to The 51% Club members as part of their partnership with the club. Members: please check your emails for the code to book.  \n  \nAn experiential and discursive one-day course where you’ll understand how to make innovation ‘business-as-usual’. Learn how to get your whole business thinking in a customer and user-centred way by utilising accessible tools and methods that transform your culture into an innovation engine. You can book onto this individual short course or the whole programme of our Innovation Methods and Mindsets short courses. \nYou’ll learn: \n\nHow to use systems thinking to take innovation work out of isolation and into your business mainstream\nHow to grow a design and innovation culture in your business\nHow to socialise innovation methods so they’re adopted across teams\nHow to influence teams to drive innovation\n\n  \nThis course is being delivered by consultant Alex Barker. \nAlex has spent over 20 years designing user-centred experiences and growing highly talented design and strategy teams. This has shaped him into an experienced practitioner\, leader\, speaker\, coach and mentor. Alex has led programmes of work that assess and improve the capability and culture of organisations to use user-centred outputs in effecting meaningful and measurable change. \n  \nFor more information and to book\, CLICK HERE.  \nMembers: please check your emails for the code to book. If you’re trying to book and can’t find your code\, email girlpower@the51percent.club and we’ll send it to you.
URL:https://the51percent.club/event/one-day-short-course-build-innovation-into-everything-you-do/
LOCATION:STEAMhouse\, STEAMhouse\, Belmont Works\, Cardigan Street\, Birmingham\, B4 7RQ
CATEGORIES:Short Course,Strategy & Planning
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/05/STEAMhouse-short-courses-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240704T093000
DTEND;TZID=Europe/Paris:20240704T160000
DTSTAMP:20260417T013519
CREATED:20240518T101452Z
LAST-MODIFIED:20240518T102053Z
UID:407-1720085400-1720108800@the51percent.club
SUMMARY:One-Day Short Course: Implement Product Development Strategies that Work
DESCRIPTION:This course is delivered by STEAMhouse and is available for free to The 51% Club members as part of their partnership with the club. Members: please check your emails for the code to book.  \n  \nExperience how product development works in some of the world’s most successful companies in this insightful\, interactive 1-day course. Learn about where meaningful new ideas come from and understand how they’re formally managed and finessed to create innovations in complex organisational contexts\, so that you can apply best-practise to your product development strategies. \nYou’ll learn: \n\nHow to formalise a product development process to increase its chances of success\nHow to keep consumer evidence at the centre of your product development\nHow to manage the teams\, relationships and politics at the heart of every innovation project\nUnderstand what the difference is that makes all the difference in successful innovation projects\n\n  \nThis course is being delivered by Steve May-Russell\, CEO of Smallfry Industrial Design \nSteve May-Russell is a leading Industrial Design and Innovation Consultant and the CEO of Smallfry. Steve has represented the creative industries on the UK Trade & Investment’s bilateral partnerships in East Asia and is regularly invited to speak to international audiences on Innovation and using Design to develop brands. Steve lectures at Cranfield\, Cambridge University\, Coventry University and Loughborough. \n  \nFor more information and to book\, CLICK HERE.  \nMembers: please check your emails for the code to book. If you’re trying to book and can’t find your code\, email girlpower@the51percent.club and we’ll send it to you.
URL:https://the51percent.club/event/one-day-short-course-implement-product-development-strategies-that-work/
LOCATION:STEAMhouse\, STEAMhouse\, Belmont Works\, Cardigan Street\, Birmingham\, B4 7RQ
CATEGORIES:Product Development,Short Course
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/05/STEAMhouse-short-courses-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240621T100000
DTEND;TZID=Europe/Paris:20240621T120000
DTSTAMP:20260417T013519
CREATED:20240425T141303Z
LAST-MODIFIED:20240425T170743Z
UID:289-1718964000-1718971200@the51percent.club
SUMMARY:I’ve Got 99 Problems\, But Social Ain’t One
DESCRIPTION:A workshop hosted by Lindi Mngaza\, Founder of Explode Social Media\, this is all about the power of social media for business. \nGoing beyond Canva templates and posting behind-the-scenes stories\, Lindi will lead an interactive workshop covering: \n\nThe difference between Meta and Tiktok\, and why you need to know what’s what\nWhere the algorithm is going and how to use it to your advantage\nNegotiating with influencers and getting the most out of partnerships and campaigns\nEmbracing TikTok shop and TikTok live\n… and everything you need to know to really make social media work for your bottom line!\n\nLindi is an absolute force in the social media industry\, and her team’s latest campaign for Bullring to promote their Style Hunt went viral when the infamous @fourladsinjeans were pictures in wide leg jeans next to the bull. The internet went wild\, with media coverage including Guardian\, Daily Mirror\, Daily Mail\, LadBible\, Guardian\, Joe.co.uk\, Dazed\, and the Metro\, to name a few. \nFree tickets are available to registered members: CLICK HERE.\n \nIf you haven’t already\, you can sign up to The 51% Club here. 
URL:https://the51percent.club/event/social-media-workshop/
LOCATION:iCentrum\, Holt Street\, Birmingham\, B7 4BP
CATEGORIES:Growth Marketing,Social,Workshop
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/04/Level-up-your-social-media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240620T090000
DTEND;TZID=Europe/Paris:20240620T160000
DTSTAMP:20260417T013519
CREATED:20240518T100248Z
LAST-MODIFIED:20240518T102107Z
UID:400-1718874000-1718899200@the51percent.club
SUMMARY:One-Day Short Course: Solve Business Problems with Creativity
DESCRIPTION:This course is delivered by STEAMhouse and is available for free to The 51% Club members as part of their partnership with the club. Members: please check your emails for the code to book.  \n  \nGet under the skin of what creativity in business means for you and your team. Explore where creativity is useful to you\, but also understand where it might hinder what you need to get done. This session is designed to help you shape a creative problem-solving approach that works for your business and is right for you. You can book onto this individual session or multiple short courses on our Innovation Methods and Mindset programme. \nYou’ll learn \n\nWhat to do next once you’ve identified problems that need to be solved\nHow to implement creative processes that engage the whole business in innovation\nHow to build on your existing creative capacity\, rather than starting from scratch\n\n  \nThis course is being delivered by Kath Simpson\, Founder of Creative Switch \nKath is a creative specialist with 20 years experience in design and innovation management. Working as a Senior Designer at Macmillan Cancer Support and other well-known charities helped cement her belief that design has the power to help transform lives. Kath works alongside a team of trusted specialists to deliver propositions\, brand identities\, campaigns\, and creative strategies for some of the UK’s leading organisations. \n  \nFor more information and to book\, CLICK HERE.  \nMembers: please check your emails for the code to book. If you’re trying to book and can’t find your code\, email girlpower@the51percent.club and we’ll send it to you.
URL:https://the51percent.club/event/one-day-short-course-solve-business-problems-with-creativity/
LOCATION:STEAMhouse\, STEAMhouse\, Belmont Works\, Cardigan Street\, Birmingham\, B4 7RQ
CATEGORIES:Short Course,Strategy & Planning
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/05/STEAMhouse-short-courses-7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240614T100000
DTEND;TZID=Europe/Paris:20240614T130000
DTSTAMP:20260417T013519
CREATED:20240525T175858Z
LAST-MODIFIED:20240608T202730Z
UID:433-1718359200-1718370000@the51percent.club
SUMMARY:A brand brunch with Valentina Milanova\, Founder of Daye
DESCRIPTION:When it comes to inspirational founders\, Valentina Milanova is right at the top of the list. Founder of health tech brand Daye\, she’s pushing boundaries to change the world for women’s gynae health. From CBD tampons that offer pain relief to diagnostic tampons that detect STIs\, Daye is launching innovative products and services to fit conveniently into our lives. \nAfter 180 investor pitches back in 2018\, Valentina raised £4 million in seed funding to launch a pain-relieving tampon to help around 90% of women who experience period pain. Last year\, she raised a further £10 million in Series A to introduce a game-changing diagnostic tampon to detect STIs. \nWe are absolutely delighted that Valentina will be joining us for an exclusive brunch to celebrate the launch of Daye’s new HPV screening service. It detects 14 high-risk infections with a non-invasive at-home tampon\, which is scientifically backed and ultimately game-changing for women’s health. \nJoin us at one of Birmingham’s coolest venues with one of the world’s coolest brands. \n\nHear Valentina’s founder story and be inspired by her passion to make a world-leading brand\nBe empowered by our panel\, featuring Valentina and women’s health experts\, talking about the gender health gap\nEnjoy brunch whilst meeting fellow founders and experts from the health industry\nGrab a goody bag packed full of epic Daye products\n\nSpaces are limited and the event is invite only – open to The 51% Club members and a small number of handpicked guests. \nDon’t miss out – register today and join us for this incredible brunch: CLICK HERE.  \nIf you haven’t already\, you can sign up to The 51% Club here.  \nHuge thank you to female-founded events company\, lemonzest\, for being one of our sponsors.  \n  \n 
URL:https://the51percent.club/event/a-brand-brunch-with-valentina-milanova-founder-of-daye/
LOCATION:The Compound\, 80 Water Street\, Birmingham\, B3 1HL
CATEGORIES:Founder Focus,Panel Event,Social
ATTACH;FMTTYPE=image/jpeg:https://the51percent.club/wp-content/uploads/2024/05/Valentina-Milanova-Daye.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240613T090000
DTEND;TZID=Europe/Paris:20240613T160000
DTSTAMP:20260417T013519
CREATED:20240518T095544Z
LAST-MODIFIED:20240518T102122Z
UID:397-1718269200-1718294400@the51percent.club
SUMMARY:One-Day Short Course: Spot Opportunities for Innovation with Experience Design
DESCRIPTION:This course is delivered by STEAMhouse and is available for free to The 51% Club members as part of their partnership with the club. Members: please check your emails for the code to book.  \n  \nThis one-day course will equip you with the skills you need to evaluate your offer and spot opportunities to enhance your portfolio\, utilising best practice tools used in Experience Design. You’ll explore how innovative companies use design approaches to innovate with minimal investment and maximum impact. You can book onto this individual session or multiple short courses from our Innovation Methods and Mindsets Short Courses. \nYou’ll learn: \n\nHow to innovate efficiently by focusing on user experience\, before investing in new technology\nHow to put your customer’s experiences at the heart of your product development process.\nHow to frame problems and prioritise opportunities to drive income.\nHow to create ‘experience ecosystems’ that extend beyond your product offer\n\n  \nThis course is being delivered by Tom Daplyn\, CEO of Active Matter. \nFounder of two award-winning design studios\, Tom has worked with leaders competitive from some of the world’s biggest brands including Vodafone\, Diageo\, Lenovo and Mercedes to define and execute strategies that build compet- itive differentiation and grow customer loyalty. His mission is to accelerate positive ideas and the people they come from. \n  \nFor more information and to book\, CLICK HERE.  \nMembers: please check your emails for the code to book. If you’re trying to book and can’t find your code\, email girlpower@the51percent.club and we’ll send it to you.
URL:https://the51percent.club/event/one-day-short-course-spot-opportunities-for-innovation-with-experience-design/
LOCATION:STEAMhouse\, STEAMhouse\, Belmont Works\, Cardigan Street\, Birmingham\, B4 7RQ
CATEGORIES:Product Development,Short Course
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/05/STEAMhouse-short-courses-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240606T093000
DTEND;TZID=Europe/Paris:20240606T160000
DTSTAMP:20260417T013519
CREATED:20240518T094844Z
LAST-MODIFIED:20240518T102140Z
UID:386-1717666200-1717689600@the51percent.club
SUMMARY:One-Day Short Course: Build the Foundations for Innovation and Growth
DESCRIPTION:This course is delivered by STEAMhouse and is available for free to The 51% Club members as part of their partnership with the club. Members: please check your emails for the code to book.  \n  \nThis interactive one-day course will enable you to set a strong foundation for business growth by creating an evidence-based business case for innovation and growth. In this session\, you’ll identify knowledge gaps and potential blindspots\, and learn how to use practical research to fill those gaps\, so you can minimise risks for your business and move confidently in the right direction. You can sign up for this individual session\, or as many as you like as part of the series! \n\n\n\n\n\n\nYou will learn: \n• How to set goals for innovation and growth\n• How to identify barriers to innovation goals\n• How to use research insights to drive product and service development\n• How to identify the best research methods to generate actionable evidence\n• How to use research findings to create a business case for innovation \n\n  \nThis course is delivered by Frances Brown\, CEO at Nightingale Design Research: \nFrances Brown is a psychologist who worked in academic research before moving into the world of human-centred design over ten years ago. She has worked with a wide range of teams\, from large government organisations to early-stage startups\, to deliver high quality qualitative and quantitative research that feeds into and shapes innovative design. She is skilled at working with teams to facilitate communication\, ideation and product development. \n  \nFor more information and to book\, CLICK HERE.  \nMembers: please check your emails for the code to book. If you’re trying to book and can’t find your code\, email girlpower@the51percent.club and we’ll send it to you.
URL:https://the51percent.club/event/one-day-short-course-build-the-foundations-for-innovation-and-growth/
LOCATION:STEAMhouse\, STEAMhouse\, Belmont Works\, Cardigan Street\, Birmingham\, B4 7RQ
CATEGORIES:Short Course,Strategy & Planning
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/05/STEAMhouse-short-courses.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240527T093000
DTEND;TZID=Europe/Paris:20240527T160000
DTSTAMP:20260417T013519
CREATED:20240518T101049Z
LAST-MODIFIED:20240518T102037Z
UID:404-1716802200-1716825600@the51percent.club
SUMMARY:One-Day Short Course: Become a Business that Customers Care About
DESCRIPTION:This course is delivered by STEAMhouse and is available for free to The 51% Club members as part of their partnership with the club. Members: please check your emails for the code to book.  \n  \nThis experiential one-day course will equip you with the skills you need to create and communicate a compelling\, differentiated position in your market. Understand how to power your product and service ideas with storytelling and communication strategies that drive sales\, advocacy and retention. Become a business that current and potential customers care about. \nYou’ll learn: \n\nHow to use communication to increase the chances of innovation success\nHow to articulate how your solutions fit into your customer’s lives\nHow to build meaningful relationships with your customers\nHow to consolidate complex product portfolios into propositions that resonate with people\n\n  \nThis course is being delivered by Craig McVoy\, Founder of Turnkey. \nCraig has over 20 years experience of working with the most recognisable brands in the world\, such as John Lewis\, BMW\, LV=\, Mercedes Benz and Direct Line\, to design and implement customer and employee strategies. Author of ‘Beyond Brand – Why It’s The Experience That Causes People To Fall In Love With Your Brand’\, Craig has turned his methodology into a model that can be used with businesses of all sizes. \n  \nFor more information and to book\, CLICK HERE.  \nMembers: please check your emails for the code to book. If you’re trying to book and can’t find your code\, email girlpower@the51percent.club and we’ll send it to you.
URL:https://the51percent.club/event/one-day-short-course-become-a-business-that-customers-care-about/
LOCATION:STEAMhouse\, STEAMhouse\, Belmont Works\, Cardigan Street\, Birmingham\, B4 7RQ
CATEGORIES:Growth Marketing,Short Course
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/05/STEAMhouse-short-courses-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240523T100000
DTEND;TZID=UTC:20240523T120000
DTSTAMP:20260417T013519
CREATED:20240421T132046Z
LAST-MODIFIED:20240501T104731Z
UID:130-1716458400-1716465600@the51percent.club
SUMMARY:Show Me The Money: Funding & Investment Strategies To Fuel Growth
DESCRIPTION:Money makes the world go round\, but in the female founder landscape\, it’s harder than ever to secure private investment. We’ve all heard the stats about just 2% of VC funding going to all-female teams. But is VC funding what you actually need? Are Angel Investors really right for you? \nIn our first event\, we’re going to dive deep into the money options available as you scale. \nYou might decide to keep bootstrapping your way to the top\, in which case nailing your outgoings will be crucial. Perhaps there are debt finance options you haven’t explored like bank loans\, or even (albeit few and far between) grants available. Have you considered crowdfunding as an option? Maybe you’ll come away from the event even more convinced that private investment is what you need to reach your goals. But let’s really understand the options and make the right decisions. \nWe’ll be joined by Charlotte Bowden from Business Growth West Midlands who will take us through the money landscape for founders. Following which\, you’ll get time to ask your burning questions to a panel of experts: \n\nTracy Sherratt\, UK Network Senior Manager (West Midlands)\, British Business Bank – talking all things banking and loans\nSadie Jones\, Founder of She Beasts CIC – who has raised over £10\,000 through her community with crowdfunding\nJude Hough\, Innovation and Growth Specialist at Innovate UK – who will be there to talk about their latest grants\nDrew Currie\, Founder of business support platform hibretOne\, who delivers a free monthly email on business grants available in the West Midlands\nRupert Lyle\, Fund Principal for the West Midlands Co-Investment Fund and Investment Director at Midven\nSamantha Tubb\, an active Angel Investor\n\nWe want you to leave this event inspired to smash your finance goals! \nFree tickets are available to registered members: CLICK HERE.\n \nIf you haven’t already\, you can sign up to The 51% Club here. 
URL:https://the51percent.club/event/show-me-the-money/
LOCATION:iCentrum\, Holt Street\, Birmingham\, B7 4BP
CATEGORIES:External Funding,Finance,Panel Event,Q&A
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/04/2-4.png
END:VEVENT
END:VCALENDAR