BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The 51 Percent Club - ECPv6.17.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The 51 Percent Club
X-ORIGINAL-URL:https://the51percent.club
X-WR-CALDESC:Events for The 51 Percent Club
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Paris
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20261025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20250408T100000
DTEND;TZID=Europe/Paris:20250408T120000
DTSTAMP:20250222T235927Z
CREATED:20241125T164042Z
LAST-MODIFIED:20250222T235927Z
UID:982-1744106400-1744113600@the51percent.club
SUMMARY:How To Win More Customers With AI [Leamington]
DESCRIPTION:Whilst AI still has a way to go in some areas\, one thing it has done is completely revolutionise the way that B2B businesses conduct their outbound sales. What used to take a team of expert BDMs (and their salaries too!) can now be done by one person with the right tech. \nFrom finding details out about your prospects with laser precision in milliseconds\, to crafting outbound messages that reach and resonate with your target recipient\, \nAI is quickly becoming a must-use sales too. As a founder with an ever-growing ‘to do’ list\, we want to help you lean into the technology and make it work for you. \nThis action-packed and fluff-free talk by the brilliant Naeem Alvi-Assinder\, founder of Avalanche outbound\, will take you behind-the-scenes of his success with AI. He’ll share how Avalanche has smashed its targets in the past six months\, including: \n\nGenerating £12m of pipeline revenue with just one campaign for an online college\nBooking three calls per week for a Cyber Security company with their ideal clients\nCreating a £75k contract opportunity with just two emails\n\nSounds too good to be true?! It’s not… and Naeem’s going to teach you how. He’ll walk through all the tools in you need and breakdown his team’s campaigns to show you what worked\, and (most importantly!) how you can get similar results. \nIf you’re looking to win more customers for your B2B business or just create more predictability in your sales pipeline\, this session is for you! \nSpaces are limited – CLICK HERE to register.  \n  \nAbout the speaker \nNaeem Alvi-Assinder is a career marketer with over 15 years’ experience. After kicking off his career in agencies across London and working with brands like Adidas\, Nike and RBS\, he turned his attention to how to help unknown brands become household names. The owner of multiple businesses (B-Corp Certified) and an extremely passionate marketer\, Naeem is a big believer in practical advice over fluffy nonsense. \nOutside of running his own businesses Naeem is a regular guest lecturer on the Warwick MBA covering topics such creativity\, innovation and marketing. He’s also a proud father and proud dog father. \n 
URL:https://the51percent.club/event/how-to-win-more-customers-with-ai/
LOCATION:1 Mill Street\, Leamington Spa\, CV31 1ES
CATEGORIES:Growth Marketing,Workshop
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2024/11/AI-for-Lead-Gen.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20250423T123000
DTEND;TZID=Europe/Paris:20250423T133000
DTSTAMP:20250402T134120Z
CREATED:20250402T134112Z
LAST-MODIFIED:20250402T134120Z
UID:1153-1745411400-1745415000@the51percent.club
SUMMARY:Creating Your Pitch Deck [Online]
DESCRIPTION:As part of our new series of monthly online masterclasses\, we’re kicking off with everything you need to know about creating a kickass pitch deck. \nJake Connolly from Mercia Ventures will be taking you through: \n\nWhat should be in a pitch deck\nCommon mistakes in pitch decks\nSetting up for success in your fundraising journey\n\nJake recently joined us for ‘Show Me The Money’ in Leamington\, giving us an insight into VC investment and what Mercia looks for in a founding team. One of the region’s most active investors\, Mercia provides venture capital\, private equity and debt investment ranging from £100k to £10m to accelerate growth and impact. \nIf you’re on your investment journey\, or just starting out\, join this ‘lunch and learn’ session to ensure that you’re pitch deck is working as hard as you do! \nThis session will be held on Zoom – CLICK HERE to register.  \nFor any tech issues\, email girlpower@the51percent.club.   \n  \n 
URL:https://the51percent.club/event/creating-your-pitch-deck-online/
LOCATION:Zoom
CATEGORIES:Online event
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2025/04/Creating-your-pitchdeck.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20250429T120000
DTEND;TZID=Europe/Paris:20250429T140000
DTSTAMP:20250402T204641Z
CREATED:20250402T204616Z
LAST-MODIFIED:20250402T204641Z
UID:1163-1745928000-1745935200@the51percent.club
SUMMARY:From Clicks to Customers: Using Social & SEO to Boost Sales [Worcester]
DESCRIPTION:Join us for a power-packed session that demystifies the world of SEO and social media\, and reveals how to leverage these tools to drive revenue growth. \nIn today’s digital landscape\, a strong online presence is non-negotiable. But knowing how to use SEO and social media effectively can be the difference between visibility and profitability. We’ve brought together fantastic experts to guide you through the essentials… and beyond. \nCome along to our first Worcester workshop and in just two hours you’ll learn everything you need to turn online clicks into paying customers. Split into two parts\, this jam-packed session will include: \nSEO 101 with Kelly and Jess Rayduta from Accentuate\, a female-led Google Ads and SEO agency. You’ll learn: \n\nWhat SEO is and why it matters\nHow AI is impacting and re-shaping SEO\nWhat revenue-focused SEO is and how it can impact your bottom line\nThe right metrics to track… which are probably not what you think!\nHow to really measure your performance like a pro\n\nFollowed by an eye-opening social media session with Samantha Wiltshire\, a personal brand and social media expert\, and founder of Vertebrae Social. Samantha will help you:  \n\nPinpoint who you’re talking to and how to reach them\nCraft a social media strategy that delivers results\nMake your social pages discoverable\nCreate engaging content that fosters connection and helps you to build a community\nDeploy tips and tricks that boost interaction\nUnderstand how to track your social media ROI\n\nThis session isn’t designed to add to your ‘to do’ list\, but to help you – as the founder – see where the true value lies in digital marketing. Social media and SEO are often seen as brand awareness tactics but after this session\, you’ll have a better understanding of how to use them to actually help your bottom line! \nCLICK HERE to register your place.
URL:https://the51percent.club/event/from-clicks-to-customers-using-social-seo-to-boost-sales-worcester/
LOCATION:Bolero Bar & Kitchen\, 34 Foregate Street\, Worcester\, WR1 1EE
CATEGORIES:Growth Marketing,Social,Workshop
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2025/04/SEO-Social.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20250430T130000
DTEND;TZID=Europe/Paris:20250430T150000
DTSTAMP:20250416T142730Z
CREATED:20250416T142730Z
LAST-MODIFIED:20250416T142730Z
UID:1184-1746018000-1746025200@the51percent.club
SUMMARY:Stop Targeting Everyone - Marketing That Actually Works [Birmingham]
DESCRIPTION:Too many business owners are stuck in a cycle of marketing that doesn’t convert. They’re creating content\, tweaking offers\, and showing up consistently\, but still attracting the wrong people or struggling to gain traction. \nThis workshop will help you stop wasting time\, energy\, and money on the wrong audience. Whether you run a product-based brand or a service-led business\, you’ll gain the clarity and confidence to focus your marketing where it counts — on the people who are most likely to buy. \nThis is all about getting intentional with your marketing\, so that it starts delivering real results! \nThe session is being delivered by the incredible Daniella Genas\, a multi-award winning strategy and innovation expert\, business consultant\, and entrepreneur with over 15 years’ experience. After selling her business and studying an MBA\, she founded ‘Be The Boss International’ to transform businesses and the mindsets of leaders. Her techniques and training have been proven to increase turnover\, profits\, brand awareness and headcount; as well as help people launch new products and services. \nJoin us and you’ll gain key takeaways\, including: \n\nClarity on who your ideal client really is and why being specific matters\nConfidence to position your business in a way that speaks to the right people\nInsight into what drives buying decisions and how to use that to your advantage\nAwareness of what’s not working in your current marketing and how to shift it\nPractical steps to help you craft messaging that attracts and converts\nFocused direction to help you market with intention and get better outcomes\n\nPlaces are limited so secure yours today – CLICK HERE.
URL:https://the51percent.club/event/stop-targeting-everyone-marketing-that-actually-works-birmingham/
LOCATION:The Compound\, 80 Water Street\, Birmingham\, B3 1HL
CATEGORIES:Growth Marketing,Workshop
ATTACH;FMTTYPE=image/png:https://the51percent.club/wp-content/uploads/2025/04/Marketing-That-Works-banner.png
END:VEVENT
END:VCALENDAR