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SUMMARY:The Ultimate Marketing Playbook for Founders with Tara Attfield-Tomes\, Founder of The 51% Club (Leamington)
DESCRIPTION:Feeling overwhelmed by marketing\, or just unsure where to focus your efforts for real growth? Join us for an unmissable evening where Tara Attfield-Tomes\, Founder of The 51% Club\, shares her ultimate marketing playbook\, tailored specifically for ambitious founders like you. \nThis isn’t just theory; it’s a practical\, actionable masterclass designed to equip you with the strategies and tools to drive direct response\, build broad brand awareness\, and scale your business effectively. Tara will break down the complexities of marketing into clear\, manageable steps\, drawing on her extensive experience to help you make every marketing effort count. \nWhat you’ll uncover in this powerful session: \n\nBuilding the Right Marketing Foundations: Learn how to set powerful\, SMART objectives and align your budget to ensure every marketing effort is focused\, measurable\, and contributes directly to your business goals.\nFinding Your Unique Brand Voice: Discover how to develop an authentic brand voice\, personality\, and tone that truly resonates with your target audience\, helping you differentiate and build lasting connections.\nGo-to-Market (GTM) Strategy & Productisation: Get the blueprint for successfully launching new products or services and packaging your offerings into scalable\, repeatable solutions.\nBelow-the-Line Tactics for Direct Growth: Dive into highly targeted\, measurable strategies like website optimisation\, PR for direct impact\, email marketing\, SEO\, and PPC/Google Ads. Learn how these tactics can drive immediate traffic\, leads\, and sales.\nAbove-the-Line Tactics for Brand Building: Understand how mass media campaigns\, brand-focused content marketing\, strategic sponsorships\, experiential marketing\, and broader PR build long-term brand equity and market leadership.\nMastering Your Marketing Funnels: Gain a clear roadmap of your customer’s journey from awareness to loyal advocate. Learn to map your funnels\, assign tactics to stages\, and continuously optimise for maximum conversion and retention.\nAutomate for Scale & Consistency: Discover how establishing clear\, repeatable processes and leveraging automation can free up your time for strategic tasks\, improve customer experience\, and make scaling truly manageable.\n\nTara will share invaluable insights and actionable advice\, ensuring you leave with a clear plan to enhance your visibility\, connect with your audience\, and propel your business forward. \nSecure your spot for FREE now- CLICK HERE! 🎟️ \nIf you haven’t already\, you can sign up to The 51% Club here.
URL:https://the51percent.club/event/the-ultimate-marketing-playbook-for-founders-with-tara-attfield-tomes-founder-of-the-51-club/
LOCATION:1 Mill Street\, Leamington Spa\, CV31 1ES
CATEGORIES:Strategy & Planning,Workshop
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DTSTART;TZID=Europe/Paris:20251106T110000
DTEND;TZID=Europe/Paris:20251106T130000
DTSTAMP:20251017T135122Z
CREATED:20250516T210835Z
LAST-MODIFIED:20251017T135122Z
UID:1449-1762426800-1762434000@the51percent.club
SUMMARY:Neurodiversity & Sleep: Why ADHD Brains Are Wide Awake When The World Is Sleeping – With Heather Darwall-Smith  (Birmingham)
DESCRIPTION:For many female founders\, the drive to build and lead often means pushing through exhaustion—but for those with ADHD\, the experience of sleeplessness can be even more complex and misunderstood. \nMany with ADHD find traditional sleep advice ineffective. In this 45-minute talk\, sleep specialist Heather Darwall Smith—who has appeared on ITV’s Lorraine and spoken at events for brands like Soho House—explains why ADHD brains struggle with sleep\, delving into the roles of dopamine\, time blindness\, and nervous system hyperarousal. She’ll debunk the “just go to bed earlier” myth and explore the frustrating cycles of “revenge bedtime procrastination.” Heather will also reveal why perimenopause and menopause often unmask hidden ADHD. \nThis exclusive session for The 51% Club members offers practical\, judgment-free strategies to help your brain feel safe enough to rest—without forcing sleep.🧠💤 Whether you identify as ADHD\, are a creative night owl\, or simply seek a fresh approach to sleep\, this talk provides grounded insights tailored for the neurodiverse female founder. \nJoin us to understand your unique brain wiring and learn how to reclaim rest without sacrificing your ambition or wellbeing. 🌟 \nCLICK HERE to secure your place!  \n 
URL:https://the51percent.club/event/how-to-be-awake-so-you-can-sleep-through-the-night-with-heather-darwall-smith/
LOCATION:The Compound\, 80 Water Street\, Birmingham\, B3 1HL
CATEGORIES:Founder Focus,Wellbeing
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DTSTART;TZID=Europe/Paris:20251112T120000
DTEND;TZID=Europe/Paris:20251112T133000
DTSTAMP:20250729T140426Z
CREATED:20250724T142949Z
LAST-MODIFIED:20250729T140426Z
UID:1771-1762948800-1762954200@the51percent.club
SUMMARY:Thriving Under Pressure: Strategies for Small Business Success with Clare Whalley (Online)
DESCRIPTION:In today’s fast-paced business world\, navigating challenges and maintaining momentum can feel like a constant juggle. If you’re looking for actionable strategies to not just survive but thrive amidst pressure\, this essential webinar is for you! \nJoin us for an interactive and engaging online session with Clare Whalley\, an expert in guiding businesses through complex environments. Clare will share invaluable insights and practical approaches to help you tackle the common hurdles faced by small businesses today. \nHere’s what you’ll gain from this powerful 90-minute session: \n\nUnderstanding Current Challenges: We’ll dive into the most prevalent obstacles impacting small businesses in the current climate and how they affect your ability to flourish.\nPractical Strategies & Models: Discover effective frameworks and actionable strategies that can directly address these challenges\, empowering you to make informed decisions.\nReal-World Examples: Learn from compelling examples and case studies\, illustrating how other businesses have successfully navigated similar pressures.\n\nThere will also be a dedicated 15-minute Q&A session\, offering you the perfect opportunity to get your specific business challenges answered directly by Clare. \nThis is a fantastic chance to equip yourself with the tools and mindset needed to confidently lead your business forward\, no matter what comes your way. \nSecure your spot for FREE now – CLICK HERE! \nIf you haven’t already\, you can sign up to The 51% Club here.
URL:https://the51percent.club/event/thriving-under-pressure-strategies-for-small-business-success-with-clare-whalley/
LOCATION:Zoom
CATEGORIES:Online event,Strategy & Planning
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