HELPING YOU SCALE

THE 51% CLUB AIMS TO MAKE THE WEST MIDLANDS THE BEST PLACE FOR FEMALE ENTREPRENEURS TO THRIVE.

Female founded businesses are on the rise: over 150,000 were registered in 2022, more than any year previously. And yet…

Less than 1 in 5 companies in the UK (18%) are led by women, and only 6% of high-growth enterprises are wholly or majority-led by women.

Worse than that, for every £1 of venture capital investment in the UK, all-female founder teams get less than 1p, all male founder teams get 89p, and mixed-gender teams 10p.

We want women-led businesses to beat the odds, even when they’re stacked against them.

Using the power of community, we educate, inspire, and amplify the success of women across all industries. We aim to tip the balance and ensure that women-led ventures scale beyond their wildest dreams.

We’re inclusive and welcome any founders who identify as female… you can sit with us!

The 51% Club is powered by award-winning PR agency, EAST VILLAGE., which has spent over 10 years supporting underestimated and underserved founders.

An agency at the heart of the ecosystem, EAST VILLAGE. works with leading female-led businesses and is tapped into investor networks, growth accelerators, and organisations dedicated to helping businesses scale.

Leading The 51% Club is Tara Attfield-Tomes, a multi-award-winning entrepreneur and PR expert. With over 16 years’ industry experience, Tara has a long track record of supporting female founders and underrepresented groups.

Alongside EAST VILLAGE., Tara is Co-Chair of The Lifted Project Birmingham, a regional growth board focused on helping female founders scale and bringing investment opportunities into the region.

She is also Chair of TechWM’s Women in Tech Special Interest Group and sits on the Governance Board of Ethical Equity, the UK’s first dedicated investment platform for underrepresented founders. As well as being an investment mentor for Creative UK.